The Blue Way: How to Profit by Investing in a Better World

by Daniel de Faro Adamson, Joe Andrew

Turning conventional wisdom on its head, this book shows why socially progressive companies that make political contributions to "blue" politicians and causes outperform "red" companies. The idea that progressives are better at businesses than conservatives will surprise most people--including many progressives. But as this book shows, in nearly every sector, blue companies are the top performers. Authors Adamson and Andrew identify the companies that have the most progressive social values--fair wages, equal opportunity, environmental responsibility--and also contribute to progressive political causes (or are at least neutral). They describe the portfolio they have built around those companies, which to date has out-performed the market. Their innovative investment strategy offers a profitable approach for investors seeking a principled and successful stock portfolio. But The Blue Way is also a manifesto, a call to embrace socially and politically progressive values. As the authors show, these values aren't anti-business; they are pro-American.--From publisher description.

Genres: Finance, Nonfiction

256 pages, Hardcover

First published October 9, 2007