Creating We: Change I-Thinking to We-Thinking and Build a Healthy, Thriving Organization

by Judith E. Glaser

These seemingly innocent pronouns have the power to stymie growth and erode unity within companies of all sizes. "Creating WE" goes to the root of the problem, showing how noncollaborative "I-centric" work environments doom companies to failure. "Creating WE" shows companies how to break the negative communication patterns that keep them from achieving breakout success. This book is for any business that has been acquired, merged, restructured, downsized - or, in the midst of rapid growth and expansion, is unable to maintain the sense of unity it once had. By creating Glaser's revolutionary "WE" culture, everyone works toward the same common goal, turning the selfish, self-serving pronouns "they," "them," "their," and "I" into the magical word WE and achieving unparalleled results.

Genres: Leadership, Business

368 pages, Paperback

First published January 1, 2007

About the author

Judith E. Glaser is the CEO of Benchmark Communications and the chairman of The Creating WE Institute. She consults with CEOs and their teams on elevating levels of engagement, collaboration and innovation. Judith has served as an Adjunct Professor at Wharton and a visiting guest speaker at Harvard, Kellogg, Loyola, University of Chicago, NYU, IIT, University of Stellenbosch, Elisalat Academy, Tsinghua University and others.

Reviews

[KitCat · Rating 3 out of 5]

This book was okay. I didn't really get any new ideas from it. I liked a few of the stories she used to explain her examples but I wish she had fleshed them out a bit more.