Understanding Media Theory

by Kevin Williams

This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication.

Genres: Nonfiction

256 pages, Paperback

First published February 28, 2003

About the author

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Reviews

[Jessica · Rating 3 out of 5]

A great overview of communication theory. Sometimes it is hard to understand because he will reference British media that is not well-known in the United States.

[Steph Orme · Rating 3 out of 5]

A good, accessible overview of media theory. Focused on traditional media, rather than new media forms.

[Amirhoseinmaleki · Rating 4 out of 5]

هر کسی که به حوزه رسانه و ارتباطات به ویژه در بعد نظری علاقه دارد، باید بخواند.