E-Business & E-Commerce Management: Strategy, Implementation and Practice

by Dave Chaffey

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Genres: Business

733 pages, Paperback

First published January 1, 2001

Reviews

[Arevik Badalyan · Rating 4 out of 5]

Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start.

[Chris Soames · Rating 4 out of 5]

One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry.
I would recommend to anyone interested in the area of online marketing

[Sundus · Rating 5 out of 5]

I'm having big problems writing my essay. I don't know exactly how to write it, and in general the writing plan, I have had such problems since childhood, although I tried to learn it. The teachers did not help me, they all say that you need to begin to understand yourself somehow. Luckily, I stumbled upon an care essay examples and decided to test it out. In the end, it helped me a lot, now I am writing an essay at a good level.

[Sheikh Monirul Hasan · Rating 5 out of 5]

Very helpful Book discussed everything bout E-commerce business, Digital marketing. there is showing complete guidelines, how to increase selling, generate more customers.

[John Matei]

I want this book am sure it will help me in my study

[Roberto Hortal · Rating 4 out of 5]

Fantastic textbook on eCommerce management. Particularly the 2 pages which quite me.

[Gayan]

nothindg

[BUDOOR · Rating 2 out of 5]

It's complicated, period.