Principles and Types of Public Speaking

by Raymie E. McKerrow, Bruce E. Gronbeck, Douglas Ehninger

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings. The book focuses on culture and community building, with a goal of helping students to understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether speaking in informational, persuasive, ceremonial or business-oriented settings. By focusing on both speechmaking in society and presentations in the classroom, this book helps readers see the relationship between what they are learning and how they can use this knowledge in the outside world. Designed for anyone interested in public speaking.

438 pages, Hardcover

First published July 17, 2002