Los Logos

by Mika Mischler

Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

Genres: Design, Reference

Paperback

First published October 1, 2002

About the author

Michael Mischler, born 1973, studied at the Schule für Gestaltung Biel, Switzerland. From 1997 until 2005 he worked in Berlin for the publishing house Die Gestalten Verlag. He lives and works as independent designer in Bern, Switzerland.
In 2007 he set up the foundry Binnenland with Niklaus Thoenen to publish their font developments and to distribute their own typefaces through the Internet.

Reviews

[Arthur Fan · Rating 4 out of 5]

i read it at page one
all the time
to check out the cool logos again and again