Haddon W. Robinson (PhD, University of Illinois) was the Harold John Ockenga Distinguished Professor of Preaching and senior director of the Doctor of Ministry Program at Gordon-Conwell Theological Seminary in South Hamilton, Massachusetts. He authored numerous books, including It's All in How You Tell It and Making a Difference in Preaching.
This book had good content. It reminded me a lot about my preaching class. I'm pretty sure my professor learned a lot from Robinson, so this isn't a surprise to me. It was a good read that had good insights.