Insourcing Innovation: How to Achieve Competitive Excellence Using TRIZ

by David Silverstein, Neil DeCarlo, Michael Slocum

Innovation is central to business success, yet no other aspect of business is as frustrating and out of control. Instead of occurring in fits and starts and strokes of genius, innovation needs to become an all-the-time event that’s measurable, reliable, predictable, streamlined, and effective. Asserting that every innovation objective has a finite set of possible solutions given its unique constraints, TRIZ, the Theory of Inventive Problem Solving, is a structured system for making innovation more manageable and profitable. Divided into five parts, Insourcing How to Achieve Competitive Excellence Using TRIZ demonstrates how the applicationof a consistent, systematic approach will render innovative problem solving a dependable reality rather than an enigmatic phenomenon.

300 pages, Hardcover

First published September 9, 2005

Reviews

[Dino · Rating 2 out of 5]

I picked this book up from a need to find and implement a systematised process for R&D at my workplace. This particular book did not leave me with much that could be directly applied in a real R&D/Product Development setting.

Aside from the shortcomings of the TRIZ framework in a commercial setting (these are covered in other online articles), I found the book did not do a good enough job in explaining the principles and how to apply these principles in a corporate environment. The book is probably good in its explanation of innovation as a general business construct and its importance and emphasis in business today.