Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jim Sterne (Foreword), Jason Burby (11-May-2007) Paperback

by Jim Sterne

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Genres: Nonfiction, Business, Reference

Unknown Binding

First published January 1, 2007

Reviews

[Alison]

I think this book is geared toward employees of companies that have no idea what web analytics are or why they would need to pay attention to them. If you are looking for a book that will go into any depth at all about web analytics, the types of data collected or what to do with it, look elsewhere.

[Garrett Burnett]

This is a good one on web metrics. It focuses on organizational obstacles, benefits, and coordination. It has a hard push for monetizing, which allows it to go light on specific analytics. Of course, the KPIs for every organization are different, so that type of discussion might not have been of much use anyway. If web analytics is part of your job, this is likely worth your while.

[crystal]

awesome principles - written from the perspective of how to begin applying or begin fully utilizing an organization's web analytics. wholeheartedly agree with all the concepts covered.

[Carl-Johan Hunefalk]

Not recommended. Dry text and uninspiring content on an area that could be much more exciting.

[Marijka]

While this book is starting to feel dated, there are still good nuggets of information, especially for someone who is just getting started in the world of web analytics.

[Varun]

Its a great for a person new in web analytics.

[Angela Natividad]

Useful.