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Profitable Properties: Airbnb Insider Secrets to Find, Optimize, Price, & Book Direct any Short-Term Rental Investment for Year-Round Occupancy
You don’t need 100 rental properties for short-term rental success. Profitable Properties (ProPro) is about doing more with less . It’s about maximizing the ROI from each real estate investment.
Written by a prior Airbnb employee, Superhost, guest of 2,000+ nights on Airbnb, and author of best-seller "Optimize YOUR Bnb", ProPro is an all-in-one guide for new and existing short-term rental owners and real estate investors.
Other books talk about basics, but not ProPro. Daniel Rusteen is intimately familiar with Airbnb and teaches you the details you need to optimize every aspect of your rental business to win in your market, year after year .
ProPro is nearly 400 pages and was written to be read by section. Start where you’d
Short-term rentals are here to stay. There’s just one problem. INFORMATION OVERLOAD! Real estate investors, influencers, and hospitality professionals are all branding themselves as STR experts. How do you know who to trust?
Rusteen is a successful real estate investor and his prior book sold more than 50,000 copies by word of mouth alone while maintaining an 80%+ 5-star review rating.
ProPro gives you an edge to outearn your competition for year-round
This book is a comprehensive guide of the same strategies the author sells for thousands of dollars on his website. They have been proven and tested by 1000’s of hosts in 87+ countries from basic rentals in third-world markets to 16-bedroom mansions.
More from Profitable
In Section 3.10 “ How To Remove a Negative Review ”, you’ll learn that Airbnb representatives can remove one for any reason (not just because of a violation). I share my secrets and hacks in getting over 10 removed for myself and my property management hosts.
Be a guest from your living room. Section 3.4 “How Does The Guest Actually Search?” takes you on their journey, what they are looking for and when, and how to optimize each step of the reservation flow.
ProPro includes reader-only bonuses :
Wondering about the difference between Rusteen's two books? "Optimize YOUR Bnb" was written for intermediate/advanced Airbnb hosts and only discussed strategies and tools available on that platform. If Airbnb.com is going to be the main focus of your rental, you may want to read the first book. "Profitable Properties" is an entirely new book written for the short-term rental industry. Allow the author to tip the scale in your favor with his insider knowledge and experience. Buy now!
Written by a prior Airbnb employee, Superhost, guest of 2,000+ nights on Airbnb, and author of best-seller "Optimize YOUR Bnb", ProPro is an all-in-one guide for new and existing short-term rental owners and real estate investors.
Other books talk about basics, but not ProPro. Daniel Rusteen is intimately familiar with Airbnb and teaches you the details you need to optimize every aspect of your rental business to win in your market, year after year .
ProPro is nearly 400 pages and was written to be read by section. Start where you’d
Short-term rentals are here to stay. There’s just one problem. INFORMATION OVERLOAD! Real estate investors, influencers, and hospitality professionals are all branding themselves as STR experts. How do you know who to trust?
Rusteen is a successful real estate investor and his prior book sold more than 50,000 copies by word of mouth alone while maintaining an 80%+ 5-star review rating.
ProPro gives you an edge to outearn your competition for year-round
This book is a comprehensive guide of the same strategies the author sells for thousands of dollars on his website. They have been proven and tested by 1000’s of hosts in 87+ countries from basic rentals in third-world markets to 16-bedroom mansions.
More from Profitable
In Section 3.10 “ How To Remove a Negative Review ”, you’ll learn that Airbnb representatives can remove one for any reason (not just because of a violation). I share my secrets and hacks in getting over 10 removed for myself and my property management hosts.
Be a guest from your living room. Section 3.4 “How Does The Guest Actually Search?” takes you on their journey, what they are looking for and when, and how to optimize each step of the reservation flow.
ProPro includes reader-only bonuses :
Wondering about the difference between Rusteen's two books? "Optimize YOUR Bnb" was written for intermediate/advanced Airbnb hosts and only discussed strategies and tools available on that platform. If Airbnb.com is going to be the main focus of your rental, you may want to read the first book. "Profitable Properties" is an entirely new book written for the short-term rental industry. Allow the author to tip the scale in your favor with his insider knowledge and experience. Buy now!
405 pages, Kindle Edition
Published April 26, 2023
40 people are currently reading
46 people want to read
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Displaying 1 - 5 of 5 reviews
October 3, 2023
SUMMARY:
Every STR owner should buy this book! If you implement the advice and get just ONE booking that you otherwise wouldn’t have, you’ll have already recouped your cost multiple times over. If you’re going back and forth on whether you should buy it, just spend the money. Buy it now. I promise you will be glad you did.
Danny is my favorite STR educator. I requested the library buy his first book, Optimize Your BNB, but I bought this second one for myself because I wanted to have it on hand. His stuff is so helpful. I’ve had my STR for a little over a year now and have 30+ 5 star reviews with people telling me all the time it’s the best Airbnb they’ve ever stayed at and that I “thought of everything", and Danny has had a big influence on how I think about guest experience. I recommend his books to my other STR owner friends all the time.
WHAT I LOVED:
• *Super* practical with specific steps and concrete examples for implementation, for example, optimizing a listing so that it actually converts. I got 3 new bookings in 5 days after making some small tweaks to my listing title/thumbnail/description.
• Suggestions to create an exceptional guest experience that get you 5-star reviews (which helps your search ranking) and repeat customers. I love his focus on the guest experience and how to surprise & delight over just optimizing for heads in beds.
• An entire pricing section - I swear I heard angels sing when I saw this. After doing this for a year, figuring out the right pricing has continued to be a struggle, to find that sweet spot between making money/increasing occupancy but not going so low you attract the wrong kind of guests. Most of the advice out there to figure out pricing is pretty vague and unhelpful like “just look at what others are charging” or “just use a dynamic pricing software.” Danny actually goes into the HOW of using dynamic pricing and the WHY. This whole section made so much sense and was exactly what I was looking for.
• Extra bonuses that value it far above the cost of the book itself, like wording you can copy/paste and use in your listing or guest messaging, or discounts on recommended software.
• A big section on choosing the right property. I just Airbnb out my own house, but if I were ever going to buy a second one, you bet this section would be my bible while I did this. Avoiding a “just okay” location could save you tens of thousands in the long run.
There’s so much more but what you need to know is this: if you’re an STR owner, this should be your new bible.
I recommend reading with a pen/paper/highlighter and as you go, take notes/make a checklist of things to update/change on your listing or in your STR. Then, go back and re-read sections as you implement changes one by one. There’s SO much information packed in here that it will take you ages if you try to change everything all at once as you go through the book. Ask me how I know 🤓
Thanks, Danny, for making such an incredible resource, and you actually did convince me to finally create a digital guidebook, so mission accomplished!
Rating: ⭐️⭐️⭐️⭐️⭐️ Highly recommended
Every STR owner should buy this book! If you implement the advice and get just ONE booking that you otherwise wouldn’t have, you’ll have already recouped your cost multiple times over. If you’re going back and forth on whether you should buy it, just spend the money. Buy it now. I promise you will be glad you did.
Danny is my favorite STR educator. I requested the library buy his first book, Optimize Your BNB, but I bought this second one for myself because I wanted to have it on hand. His stuff is so helpful. I’ve had my STR for a little over a year now and have 30+ 5 star reviews with people telling me all the time it’s the best Airbnb they’ve ever stayed at and that I “thought of everything", and Danny has had a big influence on how I think about guest experience. I recommend his books to my other STR owner friends all the time.
WHAT I LOVED:
• *Super* practical with specific steps and concrete examples for implementation, for example, optimizing a listing so that it actually converts. I got 3 new bookings in 5 days after making some small tweaks to my listing title/thumbnail/description.
• Suggestions to create an exceptional guest experience that get you 5-star reviews (which helps your search ranking) and repeat customers. I love his focus on the guest experience and how to surprise & delight over just optimizing for heads in beds.
• An entire pricing section - I swear I heard angels sing when I saw this. After doing this for a year, figuring out the right pricing has continued to be a struggle, to find that sweet spot between making money/increasing occupancy but not going so low you attract the wrong kind of guests. Most of the advice out there to figure out pricing is pretty vague and unhelpful like “just look at what others are charging” or “just use a dynamic pricing software.” Danny actually goes into the HOW of using dynamic pricing and the WHY. This whole section made so much sense and was exactly what I was looking for.
• Extra bonuses that value it far above the cost of the book itself, like wording you can copy/paste and use in your listing or guest messaging, or discounts on recommended software.
• A big section on choosing the right property. I just Airbnb out my own house, but if I were ever going to buy a second one, you bet this section would be my bible while I did this. Avoiding a “just okay” location could save you tens of thousands in the long run.
There’s so much more but what you need to know is this: if you’re an STR owner, this should be your new bible.
I recommend reading with a pen/paper/highlighter and as you go, take notes/make a checklist of things to update/change on your listing or in your STR. Then, go back and re-read sections as you implement changes one by one. There’s SO much information packed in here that it will take you ages if you try to change everything all at once as you go through the book. Ask me how I know 🤓
Thanks, Danny, for making such an incredible resource, and you actually did convince me to finally create a digital guidebook, so mission accomplished!
Rating: ⭐️⭐️⭐️⭐️⭐️ Highly recommended
January 5, 2025
Profitable Properties stands out as an invaluable resource for anyone navigating the complexities of property investments. The book is impressively well-researched, ensuring every piece of advice is backed by detailed market insights and thoughtful analysis. Daniel’s guidance is both practical and actionable, allowing clients to make informed decisions with confidence.
What truly sets him apart is his ability to communicate effectively and succinctly. He distills complex information into clear, concise points, making even the most intricate aspects of property investment accessible and easy to understand.Highly recommended!
What truly sets him apart is his ability to communicate effectively and succinctly. He distills complex information into clear, concise points, making even the most intricate aspects of property investment accessible and easy to understand.Highly recommended!
October 5, 2023
Straight to the points
The content of this book are valuable. Being a host for 5 years I still learnt a lot from the book! Recommended to all hosts.
The content of this book are valuable. Being a host for 5 years I still learnt a lot from the book! Recommended to all hosts.
July 20, 2025
solo te intenta vender mas todos sus productos
No da herramientas tan claras y más específicas y todo momento es publicidad para ir a comprarle algo a su website
No da herramientas tan claras y más específicas y todo momento es publicidad para ir a comprarle algo a su website
December 19, 2025
THE STR Bible. must-read if you own a STR
Displaying 1 - 5 of 5 reviews