Control Brains: Probably The Only Book You’ll Ever Need to Influence People’s Minds, Make Them Do What You Want and Become a True “Master Communicator.”
If by any chance you are looking to become a master in human psychology and communication… Or if you want to develop a powerful mind control skillset no one can take away from you, or… If you want to grab a few techniques and strategies that work and use them today on your colleagues, relatives, or friends… please read on! Inside this book, you’ll learn some of the most recent and proven techniques, strategies, and principles for communication and brain control. This information has been proven by numerous tests, businesses that used it, and psychologists who were afraid to share them with the public – THEY ARE THAT POWERFUL! Check out what’s BOOK #1: BOOK #2: As you can see, this two-part book bundle is packed with powerful information, and… if you just try out at least one of the techniques described inside the book, I am convinced it will be worth more than your investment in this book. See that for yourself. What do you have to lose? Get Your Copy of “Control Brains” Today!
The book blurb promises a lot for people looking to become "a master in human psychology and communication" or hopeful to "develop a powerful mind control skillset". Somewhat contradictorily, the information this book purports to deliver is simultaneously proven by numerous tests and businesses that have used it, and something recent that psychologists are hoping to conceal because it's too powerful. But does it deliver any of that? In my opinion, not really.
It is divided in two parts that look like two books in one volume which are quite different. The first part is titled Master Communication Skills and contains mostly commonplace observations about the messages we send and receive. The second part, 7 Secrets of Mind Power, blends positive self-talk, visualization and productivity tips with more magical thinking. Whether anything here was proven by numerous tests is unknown as we are given no sources to back it up, apart from one quote attributed to Abraham Lincoln that did not originate with Abraham Lincoln.
A quote from the first book, focusing on communication skills: "It goes without saying that communication is the basis and lifeline of any relationship." Although it might go without saying, the author still says it over and over again in several different ways. The book keeps reiterating that communication is an important skill and that you could improve your personal and business relationships if you learned to communicate more effectively. Readers who bought a book that promises to help them to become better communicators are probably already convinced about this and a lot of this discussion comes across as preaching to the choir. There is quite a bit of over-explaining, stating the obvious, and talking down to the reader as if they are dummies who don't understand the simplest things.
"Written communication is a form of verbal communication, but it differs so much from spoken communication that it is categorized as a different type. It uses symbols such as letters and numbers to convey information through writing, typing, or printing. It is an important form of communication that helps provide information records for reference. Text messages and emails are common forms of written communication used in the workplace and other environments. We use letters, memos, pamphlets, blogs, articles, books, etc., to share information through writing."
If you were looking for powerful secrets that psychologists are scared to reveal you may be somewhat underwhelmed to learn that people send text messages and emails, that articles and books contain written information, and that writing utilizes letters and symbols. If anyone needs these things explained to them then they have problems that this book will not be able to solve.
Another example is when the author explains that planned conversations differ from unplanned conversations because you have thought about the subject beforehand and arranged the circumstances, whereas "difficult spontaneous conversations happen spontaneously. In other words, they occur on the spur of the moment." Well duh. This all tends to be implied by "planned", and "spontaneous". But some readers might not know what words mean.
The author states that it's better to overexplain than to leave the audience clueless but texts that contain too many Captain Obvious moments are more likely to bore the audience to death and if there are any important new bits of information the readers might miss them as they skim over the pointless chaff they already know.
There are some useful ideas about nonverbal cues, writing skills, active listening, preparing for public speaking, breathing techniques, defensiveness, netiquette, and so on but all the discussion is fairly superficial and I am not sure what the revolutionary bit that psychologists don't want you to know was supposed to be. There is very little here that is new and you will find psychologists saying most of this, apart from a few things they are unlikely to say because it's not true.
Like "... you should always tell your partner what you're feeling." Or, "Always try to make small talk – maybe bring up the weather or mention something from the news or ask about the other person’s family."
In a word, no. You shouldn't. There are very few things that you should always do and this is not one of them. We have all been in situations in which the better part of wisdom is to shut up and not to prattle about the weather or make it about you and your feelings.
Or this:
"Short-term memory is the place where you briefly store information while using it. Experts also refer to it as “working memory.” In contrast, long-term memory is where you store information that is worth keeping for a long time. Therefore, remembering is a skill that depends on using both short-term and long-term memory, depending on the kind of information. For example, if a friend invites you to a birthday brunch, your working memory is where you store that information until the said date. Once the brunch comes and goes, the information will most likely vanish because you no longer need it."
No. Working memory refers to more immediate attention, things that are in your thoughts momentarily. If you remember an invitation over a longer period of time, despite thinking of other things in between, the information was stored in more long-term storage, even if the memory decays after it stops being relevant and rehearsed.
"Compliments are much easier to remember than criticism." Well, it depends. Sometimes people seem predisposed to selectively focus on the praise and disregard the criticism, and sometimes to wallow in the negative and ignore the bright lining.
Some of the points the author makes are contradictory. You should overexplain but also write concisely. You should approach communication with an open mind and listen to and react to what people say, but you should also decide beforehand "exactly what you're going to say and how you will say it". You should maintain eye contact 60 % of the time but only 2-3 seconds at a time, but if your eye contact keeps shifting you will look insincere. You should be genuine in your body language but you should also make a conscious effort to smile and project open, confident, calm, and welcoming body language and reflect the other person's nonverbal cues even if that doesn't match your feelings. You should be honest and sincere but lying in the name of politeness is allowed and expected. The good news is, if one piece of advice doesn't work for you in your particular situation maybe the contrary one will.
The author makes the point repeatedly that proofreading and editing your texts for grammatical correctness and clarity helps get your message across but despite that, there are some apparent errors left in this text.
The second part of the book deals more with emotions and self-talk. Some stressful emotions and recurrent negative thought patterns might harm your well-being or make you sabotage yourself, and focusing more on your positive goals, realistic planning and productive time management might help. I agree with this general idea but this discussion puts forth some very dubious claims and simplistic generalizations that come across as magical thinking. The author implies that your thoughts create everything that happens to you, even if it appears random. Long story short, if you think about good things good things will happen to you. If you think about bad things bad things will happen to you. And the Universe is a meddler.
"The Universe is Mental. And the One Universal Mind must be present everywhere since it is absolute. This means that your mind can be said to also be the One Mind."
"The One Universal Mind exists everywhere at the same time. It is all-powerful, all creative, and all-knowing. And your mind is one with this Universal Mind. Since your mind is one with the Universal Mind and your thoughts come from your mind, then it means that the power of your thoughts is also limitless."
Again, I think that the reason psychologists don't tell you some of this stuff is not because it's too powerful but because they don't want to make promises they couldn't keep. So far I have seen no evidence that the universe will grant all your wishes and if anyone believes their thoughts are all-knowing and have limited power, frankly, I would be rather worried about their mental health.
I received a booksprout copy and this is a voluntary review.