In an increasingly competitive world, an effective salesperson needs a wide variety of skills and competencies in order to be successful. These skills and competencies include the ability Appreciate Customer Needs and Expectations Listen Attentively Be Analytical Problem Solve Handle Objections and Complaints Communicate and Present Effectively Show Personal Warmth and Empathy Demonstrate Tenacity and Self Motivation Be Well Organized and Resourceful The Sales Effectiveness Profile report provides a clear indication of an individual's effectiveness in each skill/competency area, as well as interpretative information to use personal action-planning.