Building Global Biobrands: Taking Biotechnology to Market

by Françoise Simon, Philip Kotler, Kevin Sharer (Foreword)

Addressing the growing biotech market, two renowned marketing strategists provide groundbreaking, global strategies for combining bioscience with information technology to create powerful new business models that will infuse companies with innovative biotech networks. 10,000 first printing.

288 pages, Hardcover

First published August 12, 2003