E-Commerce User Experience by Jakob Nielsen

by Jakob Nielsen

207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers. All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites. Covers the following

Genres: Design, Web, Usability, Nonfiction

Hardcover

First published July 1, 2001

About the author

Jakob Nielsen is a leading web usability consultant. He holds a Ph.D. in human-computer interaction from the Technical University of Denmark in Copenhagen. He is also the principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer). Before starting NNG in 1998 he was a Sun Microsystems Distinguished Engineer.

Nielsen founded the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the Web easier to use.

Nielsen has also given his five quality components of Usability Goals, which are: Learnability, Efficiency, Memorability, Errors (as in low error rate), Satisfaction.

Reviews

[Shawn · Rating 4 out of 5]

Another 'should be mandatory' book for websites designers. A bit dated now, but principles are still relevant and important.

[Peter · Rating 4 out of 5]

Great facts, figures and insights!