[(eBusiness: A Beginner's Guide )] [Author: Robert C. Elsenpeter] [Jan-2001]

by Toby J. Velte

Build the optimal e-busniess site for your needs. This easy-to-follow beginner's guide explains how to develop e-commerce strategies to draw traffic,generate sales,and run your Internet business efficiently. You'll also learn to secure and optimize your site,from secure access and transactions to Quality of Service. Integrate e-Business into Your Commerce Plans Get a jump on what's quickly becoming standard operating procedure for any business-using the Internet to conduct e-business. Increasingly,companies are implementing new Web-based business models to tap previously unattainable markets and earn untold profits. This comprehensive guide uses case studies and practical examples to trace the progress of electronic business through it's short,but vital,history,teaching you how to take advantage of this essential new-economy business practice. Whether your goals include e-tailing,business-to-business,EDI,CRM,or supply chain management,this step-by-step resource can help you create,integrate,and maintain your own successful e-business.Plan,design,build,tune,troubleshoot,secure,and manage your own fully-operational e-Commerce site Develop e-marketing strategies for vertical,horizontal,and standard markets Review business cases including revenue models and trends,and see the impact of leading-edge technologies on business and profit Determine the best client-server configuration for your site Locate and exploit a system's built-in e-commerce tools and functionality Integrate electronic data interchange (EDI) systems for more efficient business processes Hacker-proof your network and server-plus establish encryption protocols for increasedprivacy

Unknown Binding

First published December 1, 2000