As a graphic designer back in the 1980s and 1990s I used to love Chronicle Books of San Francisco. They had the best design source material around for vintage. Anything from old cookbooks to antique toys to 20th century railway graphics, of which this book is chock-full of. These sourcebooks were all beautifully designed and made to last, of stiff yet creamy plasticized paper made to withstand many page turnings and years of use. Also to look good on your bookshelf or coffee table. I owned a bunch of them.
But gradually the internet became the tool of choice for art research and creation and though there wasn’t a need for artists to keep libraries of reference material anymore I kept much of mine. Just for the aesthetic delight of it.
This book however I found used. It’s about the Golden Age of train travel. That is, the late Victorian Age through the 1950s, the peak years when ordinary citizens used it to get around, and the railway companies who ran the trains advertised heavily for them to do so. Most of it consists of advertising materials, but the text is interesting as well, for example going into the graphic styles of each decade. In what is known as the Art Deco design period, in the 1930s, streamlined train engines became the norm, the sleek designs luring riders with promises of speed and comfort. But in actuality, the new engines were the same design of the steam trains used previously, just with fancy new sheathing and improved mechanics. And to be fair, that streamlined sheath did improve the train’s speed.
Another advertising gimmick railway companies used was to name specific trains and the routes they traveled. Santa Fe had the Chief and Super Chief engines; Union Pacific, the City of Los Angeles route. Even today in the U.S., with the passenger lines long conglomerated into Amtrak, the route names persist: The Empire Builder, The Sunset Limited, The City of New Orleans, all of them calling back to a slower, perhaps more romantic time.
Also included are travel posters from the U.S., England, and Europe; baggage tags and stickers; and menus and other ephemera, as well as historic photos of the trains themselves. So potent was the magic of the rails, and the strength of its images, that in the U.S. at least, older people born before the 1950s mourn it still. I remember talk from my older relatives about how the railway magic was gone and the stations in decay shortly before the formation of Amtrak, when cars and the interstates had become the primary means of travel.
All Aboard! is out of print now, but worth a look or a purchase if you love trains.