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Concept Research in Food Product Design and Development by Howard R. Moskowitz
Moskowitz, Porretta, and Silcher combine a "how to" business book with detailed treatment of the different facets of concept research. With this broad scope, the book represents a unique contribution to business applications in food and consumer research methods. Concept Research in Food Product Design and Development constitutes the definitive, innovative text describing how to create, analyze, and capitalize upon new product concepts.
Hardcover
First published February 28, 2005
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