Uhh! I feel as if the author just needed a way to force others on his opinions and this "book" was how he did it. This was mandatory reading for one of my college classes and so I drug myself through it. As if the writing was not bad enough, the design was horrible. I am all for mixing up the layout of pages to create interesting visuals (if they aid in making the point) but I feel as if the author did this to give SOMETHING of interest at all. More than that the copy was all over the place and often the choice of colors made it near impossible to read. Simple color wheel: don't place colors that are opposite each other on the color wheel on top of each other, it causes "distress" in the views eye. ie. Orange on blue.
A mashup of theory and popular culture, book and graphic art piece, print “artifact” and digital interactivity, Peter Lunenfeld’s series of short essays engages a range of media we encounter in our daily lives, drawing connections between technologies, genres and cultural phenomena. With bold visuals by Mieke Gerritzen, the book itself is a study of textual and disciplinary boundaries and hybridity, making it worth a look for those interested in visual rhetoric or inventive approaches to scholarship.