After ten years of a boom and on the eve of a downturn, Irish society has been turned on its head by a Generation War . The clear winners have been the middle-aged Jagger Generation , enormously enriched by the property boom, while the younger generation – the cash-stripped Jugglers – will be badly exposed as the credit wave recedes. Then there are the Bono Boomers , wedged between the winners and losers, who are not about to grow up just because the economy is doing badly, preferring instead to enjoy life as permalescents – a permanently adolescent generation, too young to be old, too old to be hip. As the Jaggers, Jugglers and Bono Boomers struggle to maintain their slice of a diminished pie, David McWilliams explains how it`s time to take stock, learn from history and harness the collective power of past generations. He argues that if Ireland can exploit its unique ecomonic resource – it`s global tribe – Ireland as a nation will be reinvigorated. He believes that now is the time to play the Generation Game .
The book itself was quite interesting, especially reading it now in retrospect. The writing style, however, leaves an awful lot to be desired. The author is especially fond of writing out whole paragraphs of examples.
"No music shop can do without them. They are the ones who buy all the cds, those Cream back-catalogues, top-of-the-range ipods, corporate boxes as well as Mini Coopers. They are the people who made Reeling in the Years one of the bestselling cds ever. They know words to 'An Dearg Doon', make the annual pilgrimage to the Vibe for Philo and consider nuclear power to be the spawn on the devil, while holding up France (Europe's biggest user of nuclear power) as the cradle of the Republican civilisation.
They were Ireland's first hippies and Ireland's revolutionary generation. They made Carnsore our Woodstock, drove Citroen 2CVs with 'Atomic Power,Nein Danke' stickers, picketed the British embassy, marched at Wood Quay, took condom trains and manned the 1970s' barricades."
It's interesting the first few times, but by page 100 it wears a bit thin. Otherwise a good read though.
The book is really very outstanding. It was eerie reading it in 2009, since we are now seeking much of what the author predicted in 2007. He is very astute yet blunt, sometimes ride and often very funny. I had planned to rate the book much more highly, however the author completely ran out of steam in the last few chapters. He started to pontificate and be much, much, much too repetitive. For the fist 80%, I didn’t want to put the book down, yet the last 20% was boring and dreary.
More of a social commentary than an economics book - but for us ex-pats in Ireland it gives a good compare/contrast with the present day Ireland (if a very jaded view) to what things were like in the 80's and 90's.
Considering when this was published (the inside of my edition says 2007 rather than 2008 on the page here), this bopk is not as bad as he rating suggests. I think this has the potential to be an important book for either economics or history sudents in a few years.
It's so scary to realize the game is applicable to any nation, what's even worse, the game is already on. Fantastic piece of study with an in-your-face attitude of the author. It's a keeper.