Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

Genres: Academia, Nonfiction

499 pages, Hardcover

First published May 1, 1978

Reviews

[M Burke · Rating 3 out of 5]

Lots of new material in the third edition about the Internet. But not especially helpful. Didn't answer practical questions (because there's not much empirical data yet) like how to provide an incentive with a web survey invitation. More of a discussion of the problems afforded by the Internet than any practical suggestions.

[Jen · Rating 3 out of 5]

It's quite an interesting book not only for learning why and how people respond to surveys, but also how to construct surveys that are more likely to yield useful, accurate data. At first I was intimidated by the 523 pages. However, the book is clearly written, with a readable typeface, many visual aids and case studies.

[Dave · Rating 5 out of 5]

the bible of survey design!

[Jean · Rating 4 out of 5]

I recommend this book to anyone who is going to collect survey data, even simple satisfaction surveys following an event...it's a GREAT guide and resource.

[Travis · Rating 4 out of 5]

The authority on survey research, with not quite up-to-dae information on web-bseds and e-mail surveys (who does e-mail survey's anyway? doesn' everyone go to some surveymonkey-like website?)

[M Burke]

"Actually, I'm reading the First Edition, which doesn't have all this great web survey stuff. Hope to get this edition soon."

[Michelle · Rating 3 out of 5]

It will be useful.