Business Communication for Success

by Scott McLean

Scott McLean brings his authoring expertise to this new communications textbook. Scott has authored textbooks in the areas of Speech Communication, Interpersonal Communication and Public Speaking. Business Communications for Success benefits from Scott's extensive understanding of how students learn the art of effective communication. Students are provided ample opportunity to engage with the concepts, vocabulary and models covered in the text, including role-playing exercises, journal writings, case studies, small-group activities, games, and self-assessment activities.

Genres: Business

418 pages, Nook

First published December 15, 2005

Reviews

[Alex · Rating 3 out of 5]

Dull and long, can induce sleep alright. The book is well structured and contains both theory and practical exercises helpful in adsorbing fundamental concepts about different aspects of communication.

[shiv! · Rating 1 out of 5]

common sense

[Carly Zimmer · Rating 3 out of 5]

Book used for MBA 501 Managerial Communication

[Luminescence Goh · Rating 5 out of 5]

Scott McLean's Business Communication for Success is an invaluable resource for anyone looking to improve their communication skills in a professional context. The book is well-structured and covers various topics, including writing, speaking, and interpersonal communication. It is particularly suitable for students and professionals who need a comprehensive guide to effective communication in the business world.

Suitable for Studying:
The content is presented clearly and accessible, making it an excellent study tool. McLean provides practical examples and exercises that reinforce the concepts discussed, helping readers apply what they learn in real-life scenarios. This makes it a go-to resource for those pursuing studies in business, communication, or related fields.

Inspiration for Writing a Fantasy Novel:
Interestingly, Business Communication for Success can also be a surprising asset for fantasy writers. The principles of effective communication—such as persuasion, storytelling, and audience engagement—are universal and can be creatively adapted to the fictional worlds of fantasy novels. Whether crafting diplomatic dialogues, creating compelling speeches for characters, or building complex communication networks in fantasy, McLean’s insights can help writers develop more affluent, nuanced narratives. This book proves that solid communication skills are not just essential in business but can also enhance the art of storytelling.