The first part is rather dry and boring, reiterating everything I already knew about 2.0. (Ok, not everything. I learned that products such as LibGuides and Evanced are called SaaS, short for software as a service, and that ROI stands for return on investment. I was also reminded of a service called Ning that I should look at again.)
The "beyond" part of the book was much more interesting, spelling out some of the predictions for the future of the Internet, including the rise of cloud computing and "universal, portable, online identities." In other words, the thing that Tamara wishes for the most; a way to have one portal/ID that will carry you throughout your online profiles.
In other words, I wouldn't have to separately load pictures into Facebook, LinkedIn, Flickr, MySpace, GoodReads, my blog, etc. I could do it once and it would appear for all. Or, I could choose which ones I want it to appear on.
Predictions state that PayPal, Google and OpenID may be the ones to take this concept and run with it. Though the underdog could win out, as has happened during the lifespan of the internet thus far.