True stories of winners and losers in the quest for superior service. Who wins? Who loses? It’s up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service, and what you must avoid (Chapter 13: The Infinite Absurdity Awards). Plus many more easy-to-use insights on the spirit, language, and culture of superior service. Take a look!
This is the second book of the series “Up your service”. As the first one is really easy to read. In this book Ron Kaufmann reported some real cases of failure or success in service delivery. I found the first book more interesting, which not means that the quality of this one is bad. You can in effect learn from the examples reported, even if I have to say that some cases has been already described in the first book.