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Zero to Viral: My Secrets to Going From Zero to Million Followers in a Year
Content creation is the new hot job today.
But how do you win at it?
Sharan Hegde decodes this hot new profession in this book. He went from zero to a million followers across social media in a year, with no prior claim to fame. And he did this by creating content that people loved, enjoyed, and learned from.
Zero to Viral covers what makes a successful creator, and what goes behind creating content that people love. Supplemented with accounts of other successful creators, this book has all the secrets that Google won’t tell you. In a nutshell, this book covers:
Sharan's early journey as a content creator
His content creation process as he grew to a million followers
Frameworks for creating content that goes viral
The psychology behind virality
How to think about personal branding
Understanding different social media platforms in depth
The future of content creation and how much money could be made
Learnings from experiences of 3 other top creators - Ankur Warikoo, Rachana Ranade, Komal Pandey
But how do you win at it?
Sharan Hegde decodes this hot new profession in this book. He went from zero to a million followers across social media in a year, with no prior claim to fame. And he did this by creating content that people loved, enjoyed, and learned from.
Zero to Viral covers what makes a successful creator, and what goes behind creating content that people love. Supplemented with accounts of other successful creators, this book has all the secrets that Google won’t tell you. In a nutshell, this book covers:
Sharan's early journey as a content creator
His content creation process as he grew to a million followers
Frameworks for creating content that goes viral
The psychology behind virality
How to think about personal branding
Understanding different social media platforms in depth
The future of content creation and how much money could be made
Learnings from experiences of 3 other top creators - Ankur Warikoo, Rachana Ranade, Komal Pandey
230 pages, Hardcover
Published February 28, 2023
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Displaying 1 - 9 of 9 reviews
April 27, 2023
Zero To Viral
This book is one of the few books which not only helps you with your social media but also shows you the real growth, the blueprint and the time it takes to get to a certain level in content creation.
Before talking about the book in detail, something what I want to give Sharan a shoutout for is using his reels and videos as an explanation to what worked and what did not.
I am surely going back to scan the barcodes again and studying them closely so that I can apply it to my channel as well.
Yes rightly mentioned that sometimes it can be pure luck and when any huge creator is questioned about how did they make it, there is never an answer. ( But in his own way, Sharan has tried to answer as much as possible, with also the income of a content creator)
.
.
Something what I absolutely loved was the process of STEPPS (read the book) I feel giving a step to step detail to how we can actually get things done in our content was sublime information.
Understanding our audience, fixing the simple things like our video quality, lighting, sound and how we can edit the videos to make it more consumer friendly.
I think what Sharan has done in this book is that he has given a reality check because if we are actually thinking about only from the money point of view then our motivation to create stuff would run out and it is nothing but a journey to a heartbreak for sure.
.
.
Content is king, of course, but how you present it, edit it and how are you actually showcasing your content are also things you need to understand and give credit to.
We need to make sure our content is not monotonous or something that will make us look like a robot, ps: Giving an example from his own first YouTube video was brave but also super honest because it made us realise even when Sharan has a million followers right now, the videos in the start were no less than a nightmare.
.
.
Getting in CA Rachana and Ankur Warikoo in the book was cherry on the cake and I absolutely loved it.
Overall an amazing book for someone who really wants to get into the field of content creation and wants to be a content creator.
This book is one of the few books which not only helps you with your social media but also shows you the real growth, the blueprint and the time it takes to get to a certain level in content creation.
Before talking about the book in detail, something what I want to give Sharan a shoutout for is using his reels and videos as an explanation to what worked and what did not.
I am surely going back to scan the barcodes again and studying them closely so that I can apply it to my channel as well.
Yes rightly mentioned that sometimes it can be pure luck and when any huge creator is questioned about how did they make it, there is never an answer. ( But in his own way, Sharan has tried to answer as much as possible, with also the income of a content creator)
.
.
Something what I absolutely loved was the process of STEPPS (read the book) I feel giving a step to step detail to how we can actually get things done in our content was sublime information.
Understanding our audience, fixing the simple things like our video quality, lighting, sound and how we can edit the videos to make it more consumer friendly.
I think what Sharan has done in this book is that he has given a reality check because if we are actually thinking about only from the money point of view then our motivation to create stuff would run out and it is nothing but a journey to a heartbreak for sure.
.
.
Content is king, of course, but how you present it, edit it and how are you actually showcasing your content are also things you need to understand and give credit to.
We need to make sure our content is not monotonous or something that will make us look like a robot, ps: Giving an example from his own first YouTube video was brave but also super honest because it made us realise even when Sharan has a million followers right now, the videos in the start were no less than a nightmare.
.
.
Getting in CA Rachana and Ankur Warikoo in the book was cherry on the cake and I absolutely loved it.
Overall an amazing book for someone who really wants to get into the field of content creation and wants to be a content creator.
April 9, 2023
I ordered this book the day it released purely because it was Sharan’s book and he is brilliant at analysis.
Honestly as an aspiring creator and a strategic designer, this is easily my favourite book of all time. I love the way the content platforms were analysed beyond just luck and consolidated each insight actionably!
It’s an amazing read if you’re even slightly interested in the creator economy or building a personal brand.
P.S- apart from being information and insights such, it’s also extremely well written which is a treat for sore eyes
Honestly as an aspiring creator and a strategic designer, this is easily my favourite book of all time. I love the way the content platforms were analysed beyond just luck and consolidated each insight actionably!
It’s an amazing read if you’re even slightly interested in the creator economy or building a personal brand.
P.S- apart from being information and insights such, it’s also extremely well written which is a treat for sore eyes
April 23, 2023
Deduction of one star for unprofessional language in the book in some sections. It is cool in personal talks but coming in the middle of a book is just creepy.
I don’t want the author talking to me like it’s a IG conversation.
Regardless, the book is great. Well laid out. Goes in detail. Covers everything and talks about exactly what the title is.
There is fair bit of self promotion going on with more QR codes than needed for authors own reels but I ignored that. Simply, because the content still holds good and deliver value to the author.
This book is worth paying up to 500.
I don’t want the author talking to me like it’s a IG conversation.
Regardless, the book is great. Well laid out. Goes in detail. Covers everything and talks about exactly what the title is.
There is fair bit of self promotion going on with more QR codes than needed for authors own reels but I ignored that. Simply, because the content still holds good and deliver value to the author.
This book is worth paying up to 500.
July 14, 2023
Are you interested in becoming a content writer? Zero to viral by Sharan hegde is a must read book on content writing for young aspirants who want to upgrade their content writing game and become viral.
In the book, Sharan talks about his journey how he was transformed from introverted, average person to successful content writer within a year. Sharan broke every secret of content writing from how to find your niche, make your profile attractive, make hooked content to making revenue through different streams on content writing.
The book talks on how one can use emotions and knowledge on basic thing to making their content humorous and interesting. He also talked about various famous content creators such as ankur warikoo, komal pandey etc.
The main thing he taught in the book about content writing is being consistent and passionate towards their content and enjoying the process. Sharan taught the basic principles of making reels viral keeping the reader interested through his witty writing and humour throughout the pages.
The book is must read to all young Entrepreneur to learn new skills like editing, photography, scripting and the time it consumes.
In the book, Sharan talks about his journey how he was transformed from introverted, average person to successful content writer within a year. Sharan broke every secret of content writing from how to find your niche, make your profile attractive, make hooked content to making revenue through different streams on content writing.
The book talks on how one can use emotions and knowledge on basic thing to making their content humorous and interesting. He also talked about various famous content creators such as ankur warikoo, komal pandey etc.
The main thing he taught in the book about content writing is being consistent and passionate towards their content and enjoying the process. Sharan taught the basic principles of making reels viral keeping the reader interested through his witty writing and humour throughout the pages.
The book is must read to all young Entrepreneur to learn new skills like editing, photography, scripting and the time it consumes.
November 27, 2023
"Zero to Viral" by Sharan Hegde is a captivating guide that reveals the secrets to achieving a million followers on social media in just a year. The book provides valuable insights into content creation, personal branding, and the psychology behind virality. It also offers practical frameworks for creating viral content and delves into the future of content creation and potential earnings.
Sharan used his own influencer journey and experiences of other successful creators to share actionable and tested ideas.
The book is not only informative but also entertaining, making it an enjoyable read. Sharan Hegde's expertise as a content creator and influencer shines through, making "Zero to Viral" a must-read for anyone aspiring to succeed in the world of content creation and social media. With its blend of practical advice and engaging storytelling, this book is a valuable resource for those looking to make an impact in the digital space.
Sharan used his own influencer journey and experiences of other successful creators to share actionable and tested ideas.
The book is not only informative but also entertaining, making it an enjoyable read. Sharan Hegde's expertise as a content creator and influencer shines through, making "Zero to Viral" a must-read for anyone aspiring to succeed in the world of content creation and social media. With its blend of practical advice and engaging storytelling, this book is a valuable resource for those looking to make an impact in the digital space.
April 28, 2023
I picked this book after I saw Sharan talking about it on his Instagram story. I have personally benefited and enlightened as well as thoroughly entertained by Sharan’s content on Finance with Sharan.
My familiarity with his content made me pick this book up as I was really curious on how he built this channel.
This book is really well written and the cheeky humour throughout to explains why and how of content creation process in today’s context across various social media platforms. Along with Sharan’s personal experience and insights from some formidable influencers like Ankur Warikoo, Komal Pandey and CA Rachana Rande.
A quick and fast paced book with clear steps and guidance on content creation I feel this book has the ability to end up in one of Indian B schools support reading materials when sooner or later all of them will include a course on Content Creation.
My familiarity with his content made me pick this book up as I was really curious on how he built this channel.
This book is really well written and the cheeky humour throughout to explains why and how of content creation process in today’s context across various social media platforms. Along with Sharan’s personal experience and insights from some formidable influencers like Ankur Warikoo, Komal Pandey and CA Rachana Rande.
A quick and fast paced book with clear steps and guidance on content creation I feel this book has the ability to end up in one of Indian B schools support reading materials when sooner or later all of them will include a course on Content Creation.
August 4, 2025
More Self-Promotion Than Real Insight
I had high expectations from this book, hoping it would offer deep, actionable insights into content creation and social media growth. Unfortunately, it felt more like a personal branding exercise than a guidebook. A significant portion is focused on the author’s journey and repeated references to Ankur Warikoo, rather than offering practical strategies or new knowledge. If you’re already familiar with basic social media advice, you might not find much value here. I wouldn’t recommend it to serious learners looking for detailed or original content tips.
I had high expectations from this book, hoping it would offer deep, actionable insights into content creation and social media growth. Unfortunately, it felt more like a personal branding exercise than a guidebook. A significant portion is focused on the author’s journey and repeated references to Ankur Warikoo, rather than offering practical strategies or new knowledge. If you’re already familiar with basic social media advice, you might not find much value here. I wouldn’t recommend it to serious learners looking for detailed or original content tips.
May 22, 2023
A well-written book which talks about the intricacies of building a personal brand on social media. I loved the insights presented in the book in an honest and endearing manner. The writing is easy to read and the content is top notch. Recommend it to everyone interested in building a brand on social media or content creation.
December 31, 2025
It's a good brain storming into content creatio...
Displaying 1 - 9 of 9 reviews