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Can engineering principles be applied to advertising: An address delivered to the members of the Association of National Advertisers at their semi-annual meeting in Detroit, Michigan, May ninth, 1927
Unknown Binding
Published January 1, 1927
About the author
Charles Franklin Kettering
8 books3 followersCharles Franklin Kettering (August 29, 1876 – November 24 or November 25, 1958) was an American inventor, engineer, businessman, and the holder of 186 patents.
He was a founder of Delco, and was head of research at General Motors from 1920 to 1947. Among his most widely used automotive inventions were the electrical starting motor and leaded gasoline. In association with the DuPont Chemical Company, he was also responsible for the invention of Freon refrigerant for refrigeration and air conditioning systems, as well as for the development of Duco lacquers and enamels, the first practical colored paints for mass-produced automobiles. While working with the Dayton-Wright Company he developed the "Bug" aerial torpedo, considered the world's first aerial missile. He led the advancement of practical, lightweight two-stroke diesel engines, revolutionizing the locomotive and heavy equipment industries. In 1927, he founded the Kettering Foundation, a non-partisan research foundation.
He was a founder of Delco, and was head of research at General Motors from 1920 to 1947. Among his most widely used automotive inventions were the electrical starting motor and leaded gasoline. In association with the DuPont Chemical Company, he was also responsible for the invention of Freon refrigerant for refrigeration and air conditioning systems, as well as for the development of Duco lacquers and enamels, the first practical colored paints for mass-produced automobiles. While working with the Dayton-Wright Company he developed the "Bug" aerial torpedo, considered the world's first aerial missile. He led the advancement of practical, lightweight two-stroke diesel engines, revolutionizing the locomotive and heavy equipment industries. In 1927, he founded the Kettering Foundation, a non-partisan research foundation.
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