What do you think?
Rate this book
Creative Insight: The Researcher's Art
Today, leading-edge writers and researchers note the power of insight whilst great market research is often the search for new insight. Professor Durgee's book combines practical experience from top marketers and ad agencies with his own unique insights into what it takes to find the path to actionable insights. Durgee offers practical steps on the road to discovering them.
248 pages, Paperback
First published January 28, 2005
8 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.