The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.
Excellent resource with many of the ratios and guides used in the industry and other guides. Thoughtful and helpful advise that holds up even after many years. Focused on small businesses and with some dated references, but a lot of valuable information.
A really good choice if, like me, you are planning to open your Graphic Design studio. This guide provides invaluable, concrete information about running a successful studio and warns about the usual pitfalls to avoid.
It's a dry read and written like a textbook but has useful information about the logistics of starting your own design business. Recommended for all freelancers to have in their bookshelf as a reference.
One of the more helpful business books I’ve read this year, though it is almost two decades old. Contacted a CPA about some of the content and was advised several things had changed (i.e., you CAN write off nonprofit discounts now).
This is the followup to The Business Side Of Creativity, which explained how to go from employee to starting your own freelance gig. This followup edition takes a person from freelancer to studio owner. All questions are answered and guidelines provided. This is a book no studio owner should be without. Highly recommended!
This book is essential if you find yourself running a design business with little to no previous experience running a creative studio/agency. For me it's like someone turned on the lights in the dark room that is running your own shop.