Will it Fly?: How to Know If Your New Business Idea Has Wings...Before You Take the Leap

by Thomas K. McKnight

Will your new business idea fly? Find out upfront, before you invest one dime! Will It Fly? introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!

Genres: Business, Startup, Entrepreneurship, Nonfiction, Management, Buisness

328 pages, Paperback

First published September 4, 2003

About the author

Thomas K. McKnight has coached 200+ business launches, helping entrepreneurs develop organizational infrastructure, plan for emerging technologies and intellectual property creation, project cash flow requirements and contingencies, and analyze potential return and valuations. McKnight draws upon 29 years' successful experience as Chairman, CEO, VP, and Consultant in both large companies and start-up/early-stage ventures. At Gannett, he helped to launch USA Today, the largest new venture in the history of print journalism. His background includes time at Smith Barney, the White House, the Federal Communications Commission, and the Marine Corps. He holds a B.S. in Business from Miami University and a J.D. from The Ohio State University.

Reviews

[Zohaib Akhlaq · Rating 4 out of 5]

This book, written by an inspiring mentor, will provide the framework and guidelines to direct your ideas into a viable business venture. "Will it Fly" clearly and concisely makes you think seriously about your new business and motivates you to put your best foot forward in the marketplace.

[Quinn · Rating 3 out of 5]

Hmm... I guess if you had a business plan already to go this would be helpful. It's super detailed (no stories to make it memorable) step by step book to evaluate an idea. I would give it 2.5 because I hope to use it in the future.