James B. Twitchell is an American author and former professor of English, known for his work on advertising, consumer culture, and popular media. He earned his BA, MA, and PhD from the University of North Carolina at Chapel Hill. A tenured professor at the University of Florida, Twitchell resigned in 2008 following allegations of plagiarism. Despite this, he remains recognized for his engaging writing style and provocative insights into American cultural and consumer behavior.