The research is well done, it is a solid array of scholars, and the breadth of the material was decent (though I was extremely disappointed that there wasn’t a chapter about KFC abroad, or much discussion at all about the Colonel given he was on *multiple* book covers).
My main beef is with the theoretical framing. Suffers way too much from the overly optimistic globalization prophets of the 90s/2000s, completely uncritical to capital’s growth and neoliberalism’s horrible inequalities. This was particularly flagrant with some of these author’s lack of attention (or in the worst cases, downright dismissal) of race relations.