Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires by Norman M. Bradburn

by Norman M. Bradburn

Brand New. Will be shipped from US.

Genres: Research, Research Methods, Education

Paperback

First published October 29, 1982

Reviews

[Emma Kirk · Rating 4 out of 5]

A good baseline read for making questionnaire.

It is pretty easy to get through and nicely divided so you can focus on what's relevant for you. Some of it is a bit outdated, but most of it still holds up. It is more quantitative oriented than qualitative/open-ended, but give some good general insight about questionnaires.

[Felipe · Rating 4 out of 5]

Good for anyone working with surveys, questionnaires or interviews, whether personal or internet based. Probably more helpful for people working with large population sizes and/or lengthy questionnaires, but definitely a good reference for anyone using these methodologies.

[Ke · Rating 4 out of 5]

This book is like a manual on how to make questionnaires. The authors bring interesting points and good questionnaire examples. However, not all chapters are developed at the same level, for example, a lot of the book is devoted to making questionnaires to evaluate professors and instructors.

[Alex Railean · Rating 5 out of 5]

Excellent guide and reference material for researchers who design surveys.

[Sagar Jethani · Rating 4 out of 5]

I read this to assist my MBA thesis team in the construction and design of our marketing questionnaire last year. It does an admirable job delivering questionnaire design in a single, readable volume. Not the kind of book you will savor with a glass of red beside a roaring fire, but it does the job.

[Abdullah · Rating 3 out of 5]

I am a beginner in designing questionnaires. This book gave a good overview but it didn't technically helped me to design one. He didn't talk much about validity and reliability, and literature review. But it is still a good book that you should refer to to avoid common mistakes when designing surveys.

[Christine · Rating 4 out of 5]

I actually read the 1982 version, borrowed from Gutman Library. An oldie but goodie, for sure. That one had only two authors Sudman & Bradburn so hopefully I can take a look at the newer edition with input from the 3rd author.

[Rosie · Rating 5 out of 5]

Excellent book for any researcher who deals with human subjects!