Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership) by Markides, Constantinos C., Geroski, Paul A. (2004) Hardcover

by Constantinos C. Markides

Excellent Book

Genres: Business, Management, Nonfiction

Hardcover

First published September 24, 2004

Reviews

[Federica Boarini · Rating 4 out of 5]

Very interesting book. It gives you a clear idea of how innovation is created and why some companies fail and others don't. It also provides concrete examples, which I do appreciate because it makes everything more realistic and less academic.

[Phil Fox · Rating 3 out of 5]

I understand that first mover advantage isn't the end all be all advantage, but I believe the first entity able to define the market will certainly be in the driver's seat.

[A · Rating 4 out of 5]

Simple message, lots of subtleties - one to keep on bookshelf

[Lori Grant · Rating 5 out of 5]

A must-read book on creating and building new products for knowledge workers and entrepreneurs.