Visual Research: An Introduction to Research Methodologies in Graphic Design

by Ian Noble, Russell Bestley

- An ideal core text for research modules within visual arts degrees with more than 200 vibrant colour illustrations that bring the subject to life.
- Twelve inspirational student case studies put the ideas discussed into a real-world context.
- Also includes quick and easy explanations of key concepts and chapter exercises to help students apply their new knowledge to their own graphic design work. Visual An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects. The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving. This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

Genres: Design, Nonfiction, Research, Art

224 pages, Paperback

First published April 28, 2004

Reviews

[Dati]

I have mixed feelings about this book in general, and I feel like if you’ve ever worked on a ‘big project,’ you automatically realize all of these things. And if the book is meant for beginners, its writing style, layout, and structure aren’t well done for them to understand as well :/

[James Pask]

Found this book really hard to read from the start. I had to read it as it was on my recommended reading list for uni but I couldn't get on with it. Certainly not recommended as far as I'm concerned.

[Alea]

This wasn't a good layout for a book at all. The content may be good, but I just couldn't get through it do to the layout making it way hard for me to read and consentrate on what it said.

[Setare Soheili]

great

[Revilia]

This book hard to understand, i have to read multiple times to get the message.

[Kim]

This book is hard to read. Difficult format and hard to understand.