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Research: This is it!

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This is it! is a unique textbook that offers an integrated discussion of quantitative and qualitative research. The theory is easily accessible, with appealing examples taken from all kinds of studies.

This textbook light-heartedly describes the essence of quantitative and qualitative research in four steps in a such a way that students will want to do the research presented in the book.

Step 1: Formulating the problem
Step 2: The research design
Step 3: Collecting data
Step 4: Processing, analysing and reporting research data

With these steps, you have a valuable checklist at your disposal for designing and conducting your own research and for evaluating research proposals and reports. Excel is used for quantitative data analysis, in addition the book has an appendix explaining how to use SPSS.

160 pages, Paperback

First published September 26, 2010

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Ben Baarda

11 books2 followers

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Displaying 1 - 2 of 2 reviews
Profile Image for Vaughan.
10 reviews
September 2, 2026
Een heel vlot leesbaar en vooral duidelijk boek over onderzoek. De theorie wordt helder uitgelegd en de vele praktische voorbeelden maken alles meteen concreet en behapbaar.

Wat ik vooral sterk vond, zijn de opdrachten na elk stukje theorie. Ze helpen niet alleen om de leerstof actief te verwerken, maar maken van het boek ook een praktische handleiding die je er gemakkelijk naast kunt nemen wanneer je zelf een onderzoek uitwerkt.

Voor mij een heel geslaagd studieboek.
Profile Image for Mirte.
314 reviews18 followers
February 12, 2013
Obligatory read for a course. As it´s on research in the social sciences, it was mostly absolutely irrelevant to my own field of studies. However, at times, it was insightful into how data are collected in a quantitative way. The chapters were logical, though the methods proposed very strict and rigid.
Displaying 1 - 2 of 2 reviews