What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win

by Peter Sander

Lead and Succeed Like the World’s Greatest Business Innovator There’s no accounting for Steve Jobs’s mind. He just didn’t think the way the rest of the world does. Regarded by many as the most innovative and influential business leader of our time, Jobs was a visionary beyond compare. He was why Apple is Apple and everyone else is everyone else. We can’t transform ourselves into Steve Jobs. How he put his ideas into action, however, was systematic, efficient, focused, and smart. And this you can do. What Would Steve Jobs Do? presents the six-part business model Jobs applied to make Apple the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. While the results of this model can be profound, each step is something you can easily focus on with clarity and Customer ―Understand your customers so well that you know what they want more than they do.
Vision ―Don’t stop thinking at “new product”; synthesize your ideas, products, and technologies around a specific game-changing customer issue.
Culture ―Create an environment filled with people who consider “can’t” a bad word.
Product ―Approach your product as something that can change the world― not just something to beat the competition or get a job done.
Message ―Deliver a message so compelling that it becomes an extension of the product itself.
Personal Brand ―Make people think constancy, promise, and trust when they think of you. Steve Jobs was a true original. What we’ve all learned from him is incalculable. And what we can continue to learn from him will shape the world. Transform your organization, recast your future, and do your part to redefine our world using the wisdom and foresight of the greatest business sage in generations.

Genres: Business

240 pages, Hardcover

First published November 8, 2011

Reviews

[LeikHong Leow · Rating 3 out of 5]

I'm a big fanatic of a fan of Apple and Steve Jobs. I would read any book and write about them and therefore I bought this book.

In author, Peter Sander's view he broken down six areas that he thinks will help you approach the way Steve Jobs did: customer, vision, culture, product, message and personal brand. But in my personal view, it doesn't seem to be interesting enough.

Anyway, it is a good read and it has offered a simple guide on how you can be experienced the Steve Jobs' way.

[Carlos Zambrano · Rating 3 out of 5]

Es un libro interesante, corto que intenta modelar el liderazgo de Steve Jobs para que "mortales" podamos imitarlo.
Yo leí la biografía de steve y fue grandiosa, pero si te queda un sinsabor de suerte y talento el la vida de Jobs. En este libro dan varios típs de como seguir su liderazgo.

Consejo si ya leyeron la biografía no lean el inicio que es un resumen del libro y son como 50 páginas

[Febyan Kafka · Rating 4 out of 5]

Disampaikan dalam bahasa yg mudah dipahami, membuat kita lebih mudah membayangkan dan memikirkan bagaimana seorang Steve Jobs melakukan segalanya. Mulai dari inovasi, kepemimpinan, membangun visi dan misi. Kita mungkin belum tentu menjadi seorang pemimpin eksekutif atau mendirikan perusahaan teknologi, tapi apa yg dilakukan Steve Jobs bisa kita terapkan dalam bidang apapun kita berkecimpung. Banyak hal yg bisa terapkan,kita tiru, tentu dengan penyesuaian karakter dan bidang yg kita geluti.
Jangan ragu dan minder untuk menjadi berbeda, berpikir beda dari yg lain. Setiap orang harus menciptakan caranya sendiri untuk meraih impian.

[Angga Hadna · Rating 3 out of 5]

A brief explanation of how Steve Jobs got what he had done in his life and divided it into 6 aspects : customer, vision, culture, product, message, and brand. It's a good book, it gives me inspirations and insights especially about leadership and product, but I just don't really like the way the author compare him to other leaders at some parts in this book.

[Wilson Prosdocimo · Rating 4 out of 5]

conceitos bem interessantes.

[Lozza · Rating 5 out of 5]

Loved this book. A great insight into how focussed and determined Steve Jobs was and about his unwavering belief in himself and his dream.

[Fillipe Ferrari · Rating 4 out of 5]

Gostei bastante do livro

[Andrés Yonda Zamora · Rating 5 out of 5]

El pensamiento de Steve descrito en 6 pasos. Lo más importante enfoque en el consumidor.

[Roxanne Jensen · Rating 2 out of 5]

It gave some good insights.

[Walt Croshaw · Rating 5 out of 5]

Well researched and organized analysis. Conclusions stand the test of time.

[Imene MELLAL · Rating 5 out of 5]

Entrepreneur visionnaire, grand gourou de la technologie, brillant inventeur, génie du marketing. Le patron emblématique d'Apple suscite les plus vives éloges, et pour cause :
Steve Jobs a mené son entreprise à des sommets inimaginables. Pourquoi ? Parce qu'il réussissait toujours à penser autrement.
Si l'homme nous a quittés, son leadership unique a de quoi servir de modèle à tous ceux qui dirigent une équipe ou une entre-prise aujourd'hui. Ce livre décortique la «manière Jobs » en six volets (client, vision, culture, produit, message, marque), en dé-montrant pour chacun comment le PDG d'Apple s'y est pris pour révolutionner son entreprise, voire toute l'industrie. L'auteur en tire des leçons que les patrons peuvent appliquer pour rendre leur organisation plus
innovante et performante.
Aussi facile d'utilisation que les produits Mac, Que ferait Steve Jobs à ma place ? est un guide sans pareil pour penser autrement et obtenir des résultats exceptionnels.

[Daniel Taylor · Rating 3 out of 5]

I hoped this book would be useful, but it's just a cash-in on the Steve Jobs/Apple cult.

Author Peter Sander chooses six areas that he thinks will help you approach business the way Steve Jobs did: customer, vision, culture, product, message and personal brand.

Unfortunately Sander never goes into depth in any of these areas. It's like reading six magazine articles batches together than a book that you expect will give a comprehensive look at a topic.

The only reason I have this book three stars and not two is that I like Jobs and Apple so much, and for cultists like me, it's a fun read. But I'll be ditching my copy now; it's not a keeper.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro Y Steve Jobs, ¿qué hubiera hecho?, de Peter Sander.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, análisis de empresas y líderes de éxito, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro Y Steve Jobs, ¿qué hubiera hecho?, Antes de tomar una decisión importante, consulta con el último gran visionario: Y Steve Jobs, ¿qué hubiera hecho?

[Ahmad Nazeri · Rating 4 out of 5]

This is a great book that focuses on five areas that you can focus on to build your own brand/company/trademark. It walks through ways that Steve Jobs excelled in these five areas: Customer, Vision, Culture, Product, and Message. Great read with a lot of insightful management wisdom.

[Rosa · Rating 4 out of 5]

This book is clear, concise and to the point just as Steve Jobs was. A must read for anyone that is self employed.

[Derek Ambrose · Rating 2 out of 5]

Skip it.

[Nick · Rating 2 out of 5]

Everything I have learned in this book I have already read in the Walter Isaacson autobiography, which if I may add is a completely better read than this pseudo inspirational book.

[Srinidhi.R Srinidhi.R · Rating 5 out of 5]

Ultimately inspiring!

[Quike D-B · Rating 4 out of 5]

Es un libro que podría aportar más, pero representa bastante bien la idea del liderazgo de Steve Jobs centrándose en los puntos esenciales.