Barbie: The Icon, the Image, the Ideal: An Analytical Interpretation of the Barbie Doll in Popular Culture

by Kristin Noelle Weissman

This thesis is a cultural analysis a) women's idealized perception of the Barbie doll, and b) the construction of the Barbie doll image through marketing. In addition, both areas will provide a concentrated emphasis on "respectability." The analysis will be focused on Barbie's creation in 1959, and on the current practices of representations in 1999. The thesis is divided into two phases. Phase one illustrates the interpretation of how women perceive Barbie, and how they see themselves in her likeness. It further explores the determined impression of the doll as "respectable." Phase two examines the way that Barbie is presented in the market and the techniques used to formulate the intended representations of the doll. The analysis of the thesis focuses solely on her introduction in 1959, and on her current distinction. The Barbie doll is an iconic image. The symbol of the "feminine ideal" which has caused women to perceive and recognize this figure in a personal light. Further, her existence in the marketplace creates a continual awareness in women to identify and evolve with this object as she captures the culture. It is critical to examine the conception and portrayal of an icon such as the Barbie doll. As a predominant feature in American culture and society, she is a fictitious character that many have contrived into a reality. She is a name that strikes instant familiarity, and she is a name that evokes controversy, emulation, and success. This thesis achieves a comprehensive look into her importance to women, and the ways in which her corporate creators make her accessible to fulfill this need. Therefore, this thesis accurately makes a connection between the marketing of the Barbie doll, and the building of an icon.

128 pages, Paperback

First published October 1, 1999

Reviews

[Samantha Kappes · Rating 3 out of 5]

A short, easy read, this book was actually the author's thesis in school. I encountered the book while writing an essay on the impacts of Barbie on girls self-esteem, and found it packed with resources that I could use. It was interesting- but sadly, because it's from 1999, a lot of the information inside was outdated. It's a quick and easy read for anyone that's interested in the darker side of Barbie Culture, but definitely not that exciting otherwise. And it's perfect if you're using it for purposes like mine.