Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.
A difficult book to read, both visually distracting and unorganized ideas and facts. Each page is divided with the top two thirds providing the bulk of the information and the bottom third filled with notes and supporting information. It's difficult to know what to focus on with this busy, overcrowded layout.
I thought this book would provide practical approaches to color management in a Prepress setting (color profiles, different printing techniques and what to expect) but it was very disorganized and difficult to follow. Lots of lovely images though...
I certainly wouldn't recommend it unless you're totally infatuated with every minute aspect of color, in a completely disorganized way. LoL Perhaps I completely missed the point of this class, but it wasn't what I expected, nor what I'd hoped it would be and I'm taking it out on this textbook. Sorry.
Not recommended as a book for color theory as it applies to designers in general because this book seems to cover color theory as it applies to printing and the processes of a printing press and it does it in a crazily disorganized way. But the pictures are cool :O)