Logo Lab: Featuring 18 Case Studies That Demonstrate Identity Creation from Concept to Completion by Christopher C. H. Simmons

by Christopher Simmons

Take a look inside... ...And get the inside scoop on a variety of logo processes, from concept to completion. Follow author Christopher Simmons as he interviews the designers and clients of 18 well-known logos. He investigates the stages of logo completion, shares sketches, conducts in-depth interviews, documents the approval process, and provides commentary and analysis. Why is one process suitable for one client or industry, and not for another? How do different designers address different problems? How can different projects be approached in similar ways? Find the answers inside, along with outstanding examples of logos that really work.

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