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Do Something Different: Proven Marketing Techniques to Transform Your Business
Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.
- GenresBusiness
206 pages, Paperback
First published April 5, 2001
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