Facebook Marketing For Dummies

by Paul Dunay, John Haydon, Richard Krueger

Create a successful marketing campaign on Facebook with this updated guideWith more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, "Facebook Marketing For Dummies, 3rd Edition" is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook userExplains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns

Learn how to reach the Facebook audience you want for your campaign with "Facebook Marketing For Dummies, 3rd Edition"!

Genres: Social Media, Business, Nonfiction, Ebooks, Self Help

308 pages, Paperback

First published September 22, 2009

Reviews

[Drew Canole · Rating 1 out of 5]

This is the first time I've read a "for Dummies" book. I kind of figured it would be like this: bland writing, lots of repetition, and lots of sections for dummies ("how to create a Facebook profile" - errr, okay.)

Most of the info here could more easily be discovered and learned on Facebook itself. The interesting bits are unfortunately buried beneath boredom.

[Morgan · Rating 3 out of 5]

It's somewhat outdated; three years is a long time in the internet age. Hopefully I'll be able to put some of it into practice, because I did learn a few things.

[Al Capwned · Rating 2 out of 5]

I can't say this book was a really helpful read. Most of the advice provided is more or less known by people who use Facebook regularly. I guess the fact that it's a For Dummies book makes it more of a beginner's guide and I just have too many expectations.

[Daphné Goens · Rating 2 out of 5]

Basis, beetje verouderd

[Gaile · Rating 1 out of 5]

This tells how to run a business from a Facebook page which I am trying to do now. I can't say I understood a great deal in here but one fact did come though, "This sure is going to cost a lot of money but will I sell????"

[Sonja · Rating 4 out of 5]

Informative.

[Jennifer · Rating 3 out of 5]

As with most Dummies guides, this one is well-done, and spends at least as much time on the whys of Facebook marketing as the how-tos. That dedication to offering a firm grounding in the very basics of marketing is what manages to keep it relevant, despite the fact that (less than a year after publication) a good deal of its FB pointers are obsolete due to the rollout of a little thing called Timeline. I'll admit I started to fade out by the end, but overall it was concise and well-written, and it would be worth hunting down the updated edition as soon as Wiley manages to crank one out.

[Andrew Saul · Rating 4 out of 5]

Like any Dummies book it takes you from the very start of knowledge and builds quickly until you are approaching an expert level. The wealth of links and further suggested reading and research alone makes this worthwhile.

[Aria Gmitter · Rating 4 out of 5]

Read worthy. Wish I had read it a year ago when I was learning to use FB for business and writer platform development. This book is a time saver and even though some things have changed since the publication, it's still full of valuable info

[Rob Roy · Rating 3 out of 5]

Got some good ideas, but we will see how good once I put some of them into practice.

[Antuan Simmons · Rating 3 out of 5]

I was impressed with the information on privacy laws that I always look over on Facebook. I'm more of marketing and promotion nut.

[Roilunggu · Rating 2 out of 5]

Not a good Marketing book, cause it lack of study cases. It is just like and IT book.

[Gaile]

I did not find this helpful at all. It was so confusing it made me dizzy.

[Heidi · Rating 3 out of 5]

Some of it was helpful in making sure I had things set up right. It let me know about a few tools, but overall, I did a lot of skim reading because I feel like this is much more applicable to a large business that's already well established, not the kind of page I was going for.