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Designing Interactive Web Sites by Butterick, Matthew, McKirchy-Spencer, Jeanne, Harlan, Dave, (1996) Paperback
Webmasters want to know what they can do to keep people coming back. Designing Interactivity for the Web gives secrets for using the best interactive elements (personalized content, targeted marketing, games, chats, discussions, etc.). Clear step-by-step instructions show the best and simplest ways to create interactivity.
Paperback
First published December 1, 1996
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