Corporate Venturing: Creating New Businesses Within the Firm

by Zenas Block, Ian C. MacMillan

"Innovate" and "create" are mantras for today's companies that hope to gain a competitive edge and prosper in the coming years. But once firms take up the entrepreneurial challenge, how can they turn good ideas into viable ventures and ultimately, into successful new businesses?

384 pages, Hardcover

First published January 1, 1993