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278 pages, Paperback
First published January 1, 1995
“[T]he receiver of messages and images are not in a crucial sense independent of the medium. Television, for example, produces the televisual body – the couch potato. Different mediating technologies, in general, construct different subjects. The computer harnessed by the logic of administrative science, marketing, political advertising, or epidemiology constitutes a “population” quite removed from traditional notions about human groups in a nexus of community, kin, and social memory. All interiority and psychological depth are either effaced or reappear in the guise of “the irrational” and “the subjective”. A population, in this “virtual” sense, is not the crowd, mob, people, folk, proletariat, nation, or citizenry of other discourses; its membership is defined by Boolean operation and segmented arbitrarily by age or income or shopping habits or blood group or zip code or some intersection of variables.”
“Vision and image technologies mediate the construction of the cyborg self. The so-called Gulf War highlighted their role. In a very real sense, the screen became the scene of the war; the military encountered its enemy targets in the form of electronic images. The world of simulation somehow screened out the catastrophic dimension of the real and murderous attack.” (...)
“Paradoxically, the Gulf [War] video images gave us closer visual proximity between weapon and target, but at the same time greater psychological distance.”
"These matters do not come up regularly on the nation's talk shows, concerned as they are with Madonna's underwear or the suicides of pathetic rock stars" (p. 25).