Modeling Behavior from Images of Reality in Television Narratives

by Tony R. DeMars

This study uses examples of what may be considered inappropriate aggressive behavior modeled in television programs as a focus for the textual analysis. It provides ideological, cultural, narrative, semiotic, and political economy analyses of representative content and programs and discusses implications. Readers will gain a broad understanding of the concerns for television effects, and be able to judge the potential of television narratives to influence socialization and acculturation. The study shows that television narratives have the ability to create meanings which reinforce or refute dominant ideas and myths of the society. Examines such shows as Beavis and Butt-Head; Family Matters; Home Improvement; Jenny Jones; Married With Children; Mighty Morphin Power Rangers; Oprah; Roseanne; Sally Jesse Raphael; South Park, and The Simpsons.

Paperback

First published January 1, 2000