The ArrowHead: Winning the Story War

by Kevan Kjar

“…a modern day masterpiece… a must read!”Dirk Bak, CEO & President, Corporate Facilities Management, Inc.“The ArrowHead hits the bullseye…”W. E. Pete Peterson, Co-founder, WordPerfect CorporationKevan Kjar founded ArrowHead3 Consulting and has worked with Fortune 100 companies on strategic product initiatives and has assisted thousands of executive, sales and marketing professionals around the world. “This is a must-read for sales, marketers and CEOs.”Janet Eden-Harris, CMO & EVP Strategy, Market ForceMyles, VP of Sales, just lost another big deal to an inferior competitor; he missed his sales quota, and sales club in Paris. He struggles balancing his roles of VP, husband and father. Heather, his wife, a French major in college, has Paris on her ‘bucket list.’ Myles meets an old college buddy and everything begins to change. His old friend, successful in work & family, shares the four ArrowHead Tools, and Myles learns that a sharp message creates purpose, passion and power in his professional and personal life.In the tradition of The Goal, by Eliyahu Goldratt, The ArrowHead personalizes timeless professional and personal principles using an engaging story that both enlightens and inspires. “…powerfully and inspiringly communicates that we are the creative force of our own destiny – both personally and professionally… I have seen it enable our double-digit growth.”Mary Pigatti, VP, Global Sales and Customer Engagement, Fortune 100 company“…highlights the practical tools needed for persuasive story-selling, so you can win your ideal niche in the marketplace.“Larry Ransom, Author, Tag You’re It!, Founder, The Synergy Network“…a fantastic book that I will refer to it often and make required reading for my management team.”Russ Wilding, CEO, iArchives, Inc.

184 pages, Paperback

First published July 25, 2011

Reviews

[Rachel Duncan · Rating 5 out of 5]

I'm not usually a big fan of non-fiction books that are written as a story, but this was the first time I've seen that done well. I learned so much and I can't wait to put all the things I learned to good use. And I will be in the very near future. I don't usually mark books up but I will be going back through this one and highlighting with a vengeance. I would recommend this book wholeheartedly to anyone.