Marketing: Concepts and Strategies

by William M. Pride, O.C. Ferrell

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

Genres: School, Business, Textbooks

610 pages, Hardcover

First published January 1, 1989

Reviews

[Army-mom · Rating 3 out of 5]

Some chpt we skipped and some are amazing at putting you to sleep- howver, some are really good. It depends on your interest and what is important to you as far a retaining or wanting to know. I think the real of it will be when you get to use it in real life.

[Vellanorah · Rating 2 out of 5]

Easy reading but boring!

[Jennifer Parker · Rating 3 out of 5]

Good Marketing tool if you are interested in how to Market anything and give good insight on different aspects of how to present something to a company to be marketed.