Strategic Management Communication for Leaders

by Robyn Walker

Succeed in the business world and this course with STRATEGIC MANAGEMENT COMMUNICATION! Easy to read and concise, this text includes numerous exercises so you can test your understanding of key concepts and principles. Critical Thinking and Responsible Communication boxes are just a few of the tools integrated throughout the text to will help you master the material and succeed in the business communications course.

384 pages, Paperback

First published March 1, 2010

Reviews

[Niki Maloney · Rating 3 out of 5]

This is not a Master’s level course book. The author begins by saying she will take a strategic approach to organizational communication, but the bulk of the text is tactical. In fact chapter 7 is all about how to write business communication, including PowerPoint and drafting emails. I would say this is an entry level Business-Comms book. I was disappointed that this was chosen for a Master’s level course.

I did appreciate how the author incorporated case studies, but I felt some were outdated and didn’t apply as well to the chapter they were attached to.

[Scott Kimble]

meh!

[Mega · Rating 2 out of 5]

One of the worst textbooks I've ever had to read

[SaRah BoweRs · Rating 3 out of 5]

Very repetitive.