Build Your Own Life Brand! : A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement

by Stedman Graham

Let bestselling author Stedman Graham show you how building your own "Life Brand" will result in a more successful and fulfilling life. From traditional corporations to the Internet, from top executives to people striving every day in their communities, "branding" has become one of the most significant marketing practices in pop culture today. We all rely on our favorite brand-name products to provide us with a certain level of quality. Now Stedman Graham shows readers how applying branding strategies to their own lives can help them attain their greatest potential and value.We all have talents, knowldge, and other gifts to share — not just at work but with loved ones and everyone we meet. Putting these traits to work for you as part of your Life Brand will enable you to reach your highest goals and enrich the world around you. With entertaining and pointed insights on personal branding styles and step-by-step instructions for developing a brand of your own, Build Your Own Life Brand! will show you how Discover and develop your individual brand assets, like your talents, knowldege, and personal characteristics Build and expand upon those strengths Identify "target markets" for key areas of your life — your work your relationships, and your community Create more value in those markets as well as your own life.

288 pages, Hardcover

First published January 1, 2001

Reviews

[Alain Burrese · Rating 5 out of 5]

“Build Your Own Life Brand! A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement” by Stedman Graham is a motivating and encouraging guide to making one's life matter. It contains a strong theme for dedicating our lives to things greater than ourselves, and in taking joy in every second, every minute, and every hour allotted to us during our life. I enjoyed the read, and it encouraged me to do even more of those things I want my life to stand for. Those things that comprise my Life Brand.

Graham illustrates what he means by Life Brand through many examples, both of himself and others you will know. He provides guidance in figuring out what you want your Life Brand to be, and how to market and expand that brand to not only achieve greater success, but to help more people along the way, because as I said earlier, there really is a theme of helping others throughout this book. There are chapters on the power of your Life Brand at work, in your relationships, and in your community.

The most powerful message in this book is one that you can make more of yourself, do more for others, and make your life mean something. Reading the book should motivate you toward those goals. I also believe the seven rules for building a a quality Life Brand in the last chapter are important considerations for all of us. If you are looking toward a more fulfilling life, Graham's strategies can help you get there.

[Ramakant Gaur · Rating 4 out of 5]

This book renders a road map to build the life brand. The questionnaire is provisioned at the end of every chapter and they are eye opening.

[Lori Grant · Rating 4 out of 5]

A should-read book on personal branding as you manage your career.