Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media with PowerWeb by Joseph Dominick

by Joseph R. Dominick

This text covers the history, structure, economics, effects, programming, technology, and legal environment of the electronic media, showing how it evolved and how it will be affected by future technological developments. Using analogy to explain difficult technical concepts, this text illustrates the fast, complex, intertwined nature of today's electronic media. Included in this second edition are details of such topics as home video, communication satellites, telecommunications, corporate video, and high definition television. Practical career applications are featured, as is advice about the realities of the job market in the broadcasting/cable industries.

Paperback

First published January 1, 1990