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The App & Mobile Case Study Book
Find out how to make the most of it
This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters—
Games, m-commerce, Promotional, Social, and Utilities—include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide.
This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.
• Over 80 in-depth case studies of best-selling and award-winning apps and mobile sites
• Apps and mobile sites for all platforms, including iPad, iPhone, Android, Blackberry, and Windows Mobile
• Key numbers and statistics never seen before about the success of the apps
• In-depth introductions to each field covered: games, commerce, promotional, social networking, and utilities
This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters—
Games, m-commerce, Promotional, Social, and Utilities—include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide.
This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.
• Over 80 in-depth case studies of best-selling and award-winning apps and mobile sites
• Apps and mobile sites for all platforms, including iPad, iPhone, Android, Blackberry, and Windows Mobile
• Key numbers and statistics never seen before about the success of the apps
• In-depth introductions to each field covered: games, commerce, promotional, social networking, and utilities
- GenresDesign
382 pages, Paperback
First published November 15, 2011
3 people are currently reading
50 people want to read
About the author
Rob Ford
19 books3 followersRob Ford founded Favourite Website Awards (FWA) in May 2000, a recognition program for cutting edge web design which has since served over 200 million visitors.
Rob is a pioneer of internet awards and showcases, establishing processes and concepts that are now widely used around the world.
His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Financial Times, Penthouse, The Big Issue and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and wrote a regular column in Adobe's flagship newsletter, Inspire (formerly "Edge") for 7 years.
He has four bestselling books under his belt, Guidelines for Online Success; The Internet Case Study Book; The App & Mobile Case Study Book; Web Design, The Evolution of the Digital World, 1990-today, all published by Taschen
In 2019 he also published The Little Trailblazers with Mendo books and Macaw Books, a children's charity book in aid of Unicef's work for children.
Rob secured collaborations with Adobe (via The Cutting Edge award) in 2012 and also with Google (via Google's Creative Sandbox) in 2013.
Rob is also a champion of mental health awareness and launched an interview series on FWA in 2018 to help bring the conversation around mental well-being in the industry out into the open.
Rob is a pioneer of internet awards and showcases, establishing processes and concepts that are now widely used around the world.
His work has been featured in numerous publications including The Chicago Tribune, The Guardian, Financial Times, Penthouse, The Big Issue and many web related magazines. He has judged for most of the industry award shows, contributes regularly to other well-known web design sites and magazines (from all corners of the globe) and wrote a regular column in Adobe's flagship newsletter, Inspire (formerly "Edge") for 7 years.
He has four bestselling books under his belt, Guidelines for Online Success; The Internet Case Study Book; The App & Mobile Case Study Book; Web Design, The Evolution of the Digital World, 1990-today, all published by Taschen
In 2019 he also published The Little Trailblazers with Mendo books and Macaw Books, a children's charity book in aid of Unicef's work for children.
Rob secured collaborations with Adobe (via The Cutting Edge award) in 2012 and also with Google (via Google's Creative Sandbox) in 2013.
Rob is also a champion of mental health awareness and launched an interview series on FWA in 2018 to help bring the conversation around mental well-being in the industry out into the open.
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Displaying 1 - 2 of 2 reviews
April 6, 2013
Several success mobile case study. While i think it would be more useful if presented with failed case study, to learn from mistakes.
May 2, 2016
nice book
Displaying 1 - 2 of 2 reviews